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Changing World of Print Media Tag: TMC Change
Glens Falls Post Star Discontinues ADK Talk
The Glens Falls Post Star has announced that it will discontinue its non-subscriber product ADK Talk effective September 1, 2010. The Post-Star plans to pursue other opportunities on its site poststar.com.
The ADK Talk was formed two years ago when the Post Star decided to merge two of its weekly publications, the Queensbury Citizen and the Glens Falls Leader, into one product.
Tags: TMC Change, TMC
Cedar Rapids Gazette Changes TMC
The Cedar Rapids Gazette discontinued its Community News Advertiser TMC product on March, 31 2010, and replaced it with a Penny Saver Select TMC product. The Penny Saver is an opt-in TMC product. The TMC is still a Wednesday delivered product.
Tags: TMC Change, TMC
Bakersfield Californian Changes TMC
Beginning with the Sunday, February 7th 2010 delivery, the Bakersfield Californian is changing its TMC program. It will be eliminating The Shopper and all pre-printed inserts will now be inserted into The Voice.
The Voice will be the wrap for all pre-printed inserts and it will contain no editorial but offering various additional advertising opportunities.
The Voice will be the wrap for all pre-printed inserts and it will contain no editorial but offering various additional advertising opportunities.
The Voice will encompass all previous zip code areas currently covered by the Shopper and the Voice combo. It will continue to be delivered on Sunday-Monday by carriers and the same zip code zoning will be available.
Tags: TMC Change, TMC
Philadelphia Inquirer TMC Changes Distribution Day to Sunday
The Philadelphia Inquirer TMC Product, My Community Trend, will be changing its distribution day from Wednesday to Sunday, effective July 5, 2009.
Tags: TMC Change, TMC
Kilgore News Herald Now Wednesday & Saturday Distribution
The Kilgore News Herald ceased being a daily publication on April 19th, 2009 per Valerie Melton, Marketing Manager for Bluebonnet Publishing. The News Herald now distributes only on Wednesdays and Saturdays. The paper also changed its distribution from carrier to mail delivery.
Furthermore, the News Herald TMC product has been discontinued. The paper is instead distributing 1,800 free samples on Wednesdays.
Yuma Daily Sun changes TMC
The Yuma Daily Sun has announced they will be discontinuing their current TMC Product 'Yuma 33:10' on June 10th, in favor of a new TMC Product called the 'Marketplace'.
The new TMC product will be distributed on the same day as the old TMC (Wednesday), plus cover the same distribution area plus the addition of RV Parks. The major difference will be that the 'Marketplace' is broadsheet format while the 'Yuma 33:10' was a tabloid format.
Tags: TMC, TMC Change